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Credires symbol

Credires symbol: the Arabian Phoenix

The Arabian Phoenix is the symbol that Credires has chosen to represent its debt collection activity.

The end of a cycle does not involve the destruction of what happened, but the possibility of starting again from where we were arrived, the “Phoenix” knows the energy and uses it to replicate itself and to rise again to a higher life level.

Credires has this energy and uses it to defend your rights, offering you opportunities, innovative solutions, advice and professionalism in debt collection.

It is in this spirit that we face daily challenges successfully. Here is the history and meanings attributed to this symbol.


The Greek historian Herodotus makes one of the first detailed report of the Arabian Fenice:

«The Phoenix was another sacred bird. I have never seen it with my own eyes, except in a painting, as it is very rare and visits this country (so they say to Heliopolis) only at intervals of 500 years: accompanied by a flight of doves, it comes from Arabia in occasion of the death of its parent, bringing with it the remains of the body of the father embalmed in an egg of myrrh, to deposit it on the altar of the god of the Sun and burn them. Part of its plumage is bright gold, and part red-regal (crimson: a bright red). And in shape and size it looks more or less like an eagle.»

Ovid in the Metamorphoses says:

«It feeds not on fruit or flowers, but on incense and fragrant resins. After having lived 500 years, with the branches of an oak a nest is built on the top of a palm, cinnamon, spikenard and myrrh piles up there, and it abandons itself, dying, exhaling his last breath among the aromas. A young Phoenix is born from the body of the parent, destined to live as long as its predecessor. Once it has grown and become strong enough, it lifts the nest (its cradle, and the parent’s sepulcher) from the tree, and takes it to the city of Heliopolis in Egypt, where it deposits it in the temple of the Sun.»

Dante Alighieri describes the Phoenix as follows:

«May the Phoenix die and then be reborn, when at five hundredth it does not reach grass or grass in its life it does not feed, but only of incense, tear and amom, and nard and myrrh are the last bands.»

Metastasio (Demetrius, Act II, Scene III):

«Like the Arabian Phoenix, everyone says it is there, where no one knows.»

The Phoenix in the world

In China

A mythological bird, which never dies, the phoenix flies far ahead of us, observing the surrounding landscape and distant space with sharp eyes. It represents our visual capacity, to gather sensory information about the environment that surrounds us and about the events that unfold within it. The phoenix, with its absolute beauty, creates an incredible exaltation combined with the dream of immortality.

In Japan

In Japan the Phoenix appears with the name of Ho-ho or Karura (distortion of the Sanskrit name Garuda): it is a huge eagle spitting fire with golden feathers and magic gems that crown its head, and announces the arrival of a new era.

Among Jews

In Jewish legends, the Phoenix is ​​called Milcham. After Eve ate the forbidden fruit, she became jealous of the immortality and purity of the other creatures of the Garden of Eden and thus convinced all the animals to eat the forbidden fruit in turn, so that they could follow her own fate. All the animals yielded, except the Phoenix that God rewarded by placing it in a fortified city where he could live in peace for 1000 years. At the end of each 1000-year period, the bird burned and rose from an egg that was found in its ashes.

Among Christians

The fathers of the Church accepted the Jewish tradition and made the phoenix the symbol of the resurrection of the flesh. His image frequently appears in the iconography of the catacombs.

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